With Bobby Umar, a TEDx speaker and President of Raeallan, a transformational training and speaking company.Do you know your Personal Brand? We all have one, but most don't know it nor manage it strategically, consistently and effectively. As leaders, you need to own your brand so that you can affect how others perceive you. With an authentic personal brand, your strongest characteristics, attributes and values can separate you from the crowd. In my session you will understand what a personal brand is, how to develop it and how to leverage it in your career and life.