Starting an E-Commerce Business

With the unchallenged global dominance of the internet comes the torrent of opportunities to tap into a increasingly large market. E-commerce is now emerging as a key player in the economy, with new startups and internet-based offshoots of existing names expanding their online presence every day. Peyton Jenkins is the Co-Founder of Alton Lane, a high-end custom menswear solutions company. Alton will share his insights on what he believes are critical elements that must be considered if you wish to succeed in the fast paced E-Commerce industry.

Topics covered include:

• The importance to a good business model

• Finding the gap: How to position your company

• The importance of media to E-Commerce

• How to properly analyze your industry